The yellow jersey. Called Amarelinha or Little Yellow One, the home shirt for the most successful football team in the world represents the exuberant pride of the nation and is as recognizable as the country’s flag.
“Football is so ingrained in Brasil, it dissolves into the culture. It’s hard to capture the meaning of the relationship between Brasilians and the sport,” says Peter Hudson, former Creative Director who worked on Nike football apparel for seven years. “I think you have to go to events, be at a match, look players in the eye on the starting line to really appreciate what it means.”
The Brasil national team home jersey wasn’t always yellow. It took a devastating defeat in the 1950 final at home to initiate a color scheme change. After wearing white and blue for half a century, the Confederação Brasileira de Futebol (CBF) debuted a new kit in yellow, green and blue — the colors of Brasil’s flag — in 1954. The design was the result of a national competition, and the new colors stuck.
Nike started making kits for CBF in 1997, after signing on as the team’s official apparel sponsor the year prior. Here, a look inside the process of creating Brasil’s national team home kit for the major competitions of 1998, 2002, 2006, 2010 and 2014.
Read more over at NIKEINC.COM