ADIDAS ORIGINALS PRESENTS “EQT” – THE BEST OF ADIDAS PART 1

by • August 20, 2014 • Sneakers, VideosComments (0)2740

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In March 1991, adidas launched adidas Equipment — a collection of shoes and sportswear that covered every discipline: from running to football to volleyball.

With new colours, a new logo and an approach to design inspired by Adi Dassler’s original approach, the collection had a simple slogan: “The best of adidas.”

Part 1 of Will Robson-Scott’s short film — created to coincide with the rerelease of the cult Equipment Guidance silhouette from 1993 on Saturday, 23 August 2014 — visits Portland to talk to industry legend and adidas Equipment creative director Peter Moore.

This first part takes trips to NYC to talk EQT with Jesse Villanueva of ALIFE, Herzogenaurach for a conversation with adidas Originals design director Paul Mittleman and Tokyo to meet with Shigeyuki Kunii from mita sneakers and Blackburn for a chat with world known adidas connoisseur and collector Gary Aspden.

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