The hype is real. This weekend the adidas Originals Yeezy Boost 350 is coming. Finally the Hypebeasts and sneakerheads have the next coveted sneaker release day upon them. adidas Originals decided that now is the time to push them into fan hysteria by releasing a product concept video that highlights a number of the key design features and fabrication details of the highly anticipated release. Saturday June 27. Good hunting.