With the market building quickly to capitalize on smartwatches, Casio has taken a different approach to the design and functionality of there upcoming offering. Unlike its larger competitors such as Apple, Samsung and LG, the creator of the original “wristwatch computer” won’t be “cramming” its newest G-Shock G’MIX GBA-400 Watch with the latest and greatest technical features. Instead, the company focused on the watch’s new user interface by adding a high contrast digital display for visibility and improved Bluetooth wireless connectivity of up to 30 meters (~98 feet). Casio also added a large twist dial to the new design, which allows users to access their music app and other functions on their smartphone via G-SHOCK+ and G’MIX apps. By allocating the complex functions back to the smartphone, the Casio G-Shock G’MIX GBA-400 can do what G-Shock does best. Available in September, the G-Shock G’MIX GBA-400 Collection will be for sale in Japan first follow by the watch’s international release later this year.