Today in the Newseum in Washington D.C., Kevin Durant and Nike Basketball officially unveiled the KD7. Hosting the event was Sports Media legend Ahmad Rashad while we also got hear from the Nike designer Leo Chang. With the immense popularity of the KD6 both on the court, there was definitely a lot of pressure to make sure the the KD7 would be a step up in both performance and style. To get it just right, they started the process 18 months ago, just as they were wrapping up the KD6.
According to Leo, “The motivation for the shoe was to match Kevin’s versatility on the court…” Chang accomplished this “best of both worlds” design challenge by using seamless forefoot mesh, dynamic Nike Flywire technology and encapsulated Nike Zoom in the front of the shoe. Bridging the transition between the forefoot and heel is a midfoot strap. Chang combined Hyperposite support in the heel with a newly developed visible Nike Zoom Air bag for responsive cushioning. Leo also added that KD has been asking for Foamposite to be introduced into his line for quite some time as it’s very popular in the DMV (DC.Maryland.Virgina.) area where he grew up. It will also give added stability and support with hard landings from dunks and rebounds.
Durant also revealed to Ahmad Rashad that as a kid, he always wanted to be a weather man. He was highly interested in meteorology and natural disasters. That childhood love went in the styling of the shoe as well. The KD7 colorway narrative begins with lightning, and more specifically the average temperature of a lightning strike – 35,000 degrees Fahrenheit. It also builds on KD’s insight of wanting to be lightning-quick. The KD7 35,000 Degrees colorway features a bright mango upper, volt outsole and hits of deep grey to represent the electric nature of lightning strikes. Stratospheric graphics and nods to lightning also appear on the sole and Swoosh. Personal cues are featured on each of the KD7 colorways: a silhouette of his homestate of Maryland is embedded on the outsole; and the forefoot strap includes the names of his mother Wanda, his grandmother Barbara, his father Wayne and his brother Tony. KD is also going to participate in the 2014 FIBA Basketball World Cup in Spain later this summer in Spain. To commend that achievement they are releasing a USA colorway called 4th of July. With quite a few color ways shown today we already see that it’s going to be another great year for Kevin Durant x Nike’s KD7. Starting July 26 the KD7 will be available online at Nike.com