Dubai UAE (September 2013) – From its humble beginnings as a tightly-knit family business in Buffalo, New York, New Era has grown into an international lifestyle brand with an authentic sports heritage. New Era is not about conformity, but about personalisation, true customisation that offers literally billions of styles, sizes and looks. In addition to being the official on-field cap of Major League Baseball and the National Football League, New Era products are a canvas for individuality and self-expression, transcending time, culture, sport and fashion.
New Era is intensely proud of its authentic heritage, beginning as a gentleman’s headwear retailer in 1920’s New York. Producing over 60,000 caps in its first year, the brand quickly evolved, first appearing on-field in the 1930s, marking New Era’s longstanding relationship with Major League Baseball. Not until 1986 however did New Era produce the 59FIFTY cap synonymous with popular culture today. This new addition to the New Era headwear family allowed fans to ‘Wear The Cap The Pros Wear’, initiating a boom in fan driven sales.
To celebrate the 59th anniversary of the 59FIFTY On-Field Cap, New Era is proud to offer a limited edition collection of four fitted caps, exclusive to selected retailers globally from September. Each cap will feature raised gold embroidery, unique side patch and will come in a variety of styles, including cashmere, faux crocodile skin and gold lamé fabric.
Please contact Lydia Moxey at New Era for further information on tel: 0207 613 5983 or email
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