NIKE – “WE RUN DXB” 2014

by • December 23, 2014 • LifestyleComments (0)2195

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At dawn on Friday 19, December 2014 over 6,000 runners, including TeamSoulRepublic, stood at the starting line of We Run Dubai near the iconic Burj Khalifa skyscraper, ready to begin a 10K journey through some of the city’s most scenic locations.

The race which was held under the Patronage of H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and the Chairman of the Dubai Sports Council, kicked off bright and early at 7:30 a.m. and incorporated music and phenomenal views of skyscrapers in the downtown and Dubai International Financial Center neighborhoods.

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World champion track and field athlete Mutaz Essa Barshim cheered on runners at the start of the race and handed out medals to the first few winners as they crossed the finish line.

“The atmosphere was fantastic; there was so much positive energy with all the participants motivating each other every step of the race”, Barshim commented. “To see so many thousands of people from all ages and walks of life pushing themselves after weeks of training is something truly inspiring”.
We Run Dubai is part of the global Nike We Run series hosted by 14 cities across Europe, Latin America and Asia and ranging in distances from 7K to a full marathon. Hosted for the 2nd time in Dubai and tailored to each individual host city, We Run races this year will reach more than 140,000 runners worldwide.”

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“We are so excited to see the running boom gain momentum in a city as vibrant as Dubai”, said Robert Bock, Brand Manager for Central and Eastern Europe, Nike. “These runners have embraced running as an integral part of their lives that’s why Nike had made sure to provide them with everything they needed for their training journey from latest footwear and apparel innovations in addition to the motivation then need via Nike+ on and off communities”.
Mohamed Baker, Deputy Chairman and CEO at Sun and Sand Sports, Nike’s official distributor in the Middle East commented, “We are very excited to see the rise of running in the region. Over the past few years, Dubai has emerged as a city that is great for runners with ample places to train and races to run”.

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