Today, Nokia announced that the Nokia X, part of the new Nokia X family of affordable smartphones that run Android™ apps, has begun selling in the UAE. The new device is the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services.
The Nokia X features Nokia’s renowned quality and design, with a fresh, tile-based user interface inspired by our Lumia family. It comes with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. All devices are also pre-loaded with a variety of very popular third-party apps and games.
Nokia also announced operator billing payment option for Etisalat and du customers in UAE. Etisalat and du customers with Nokia X phones will have the option to purchase all the latest applications, games and premium content from the Nokia store and pay directly with their mobile account, offering customers a quick, convenient and secure form of payment. The purchased applications can either be charged as part of the customer’s monthly bill for post-paid accounts, or against their pre-paid credit balance.
“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable smartphone segment.” said Vithesh Reddy, general manager of Nokia Lower Gulf.