PUMA Middle East introduces the Suede Guerrillas, an eclectic group of young creatives that embody the ethos of PUMA’s Run the Streets campaign: owning the city in which they live by connecting with its fashion and culture.
PUMA’s Suede Guerrillas are self-reliant, self-styled and constantly on the streets, creating, curating and disrupting convention. Individually, and collectively they’re shaping a Middle Eastern street culture that is young, but growing fiercely. The Suede Guerrillas include skater Connor Rycroft, photographer Fatma Al Bakry, producer Nnamdi Eluwah and blogger Parvané Barret. This team of unique individuals will break the campaign mould in the Middle East: on the streets, across the region, creating content all year.