Nike’s presence is football has grown from the unruly newcomer to one of the most recognized brands, loved by fans and players alike. Nike has released a timeline story entitled “The Definitive History Of Nike In Football.” It is an extensive and informative rundown of Nike’s milestones in Football.
Nike began its football journey back in 1971 with the release of “The Nike” football boot, the first shoe to bear the Swoosh. It cost $16.95, didn’t hold up well in cold and wet weather and soon fell by the wayside as Nike focused on running, tennis and basketball footwear. But it was a start.
Over decades, Nike learned from athletes, research and testing how to create football products that defy expectations and help players around the world raise their game. These are the pivotal moments in Nike’s history that helped shape a new era of brilliant football.
Nike kicks off football the same way Phil Knight built a running business: in the company’s backyard, working closely with athletes. Nike’s original football division signs the Portland professional team to an equipment deal (the jersey shown here is from the 1979 season). Within two years, Nike signs contracts with 10 regional associations and nearly 40 players.
To read the rest of the story, head over to NikeInc.com