Nike HTM, the on-going collaboration between Hiroshi Fujiwara and Nike’s Tinker Hatfield and Mark Parker, is using the month of March to celebrate the storied Air Max silo. In their usual fashion of infusing new textures, fabrics, and colors to the models they touch, Tinker Hatfield just couldn’t play with color; instead, as he put it, “if I’m asked to redo an Air Max, I’m going to change it.”
Being a fan of the Mercurial Superfly, Hatfield added its recognizable collar to the Air Max 90, which succeeded in not only changing its look, but also its performance. To continue his amplification, Hatfield explored Nike’s broad array of fabric and texture for the new Air Max build, including Flyknit, leather, and ultra tooling, while his affection for the United States and France inspired its colorway.
“The color scheme represents a bit of a departure for me, as I’ve been much more interested in secondary colors, or weird blends, throughout my career. But with this shoe, I went right back to the well with primary colors. It’s a very interesting shoe, with a unique blend of technology. But the colorway is right down the fairway.”
The Nike Air Max 90 Ultra Superfly T will launch on March 22 on nike.com/airmax and on Air Max Day at select retailers.
Release Date: 3/22/2016 (Tuesday)
The Nike HTM Air Max Collection:
Nike Air Max LD-Zero H (Hiroshi Fujiwara)
Nike Air Max 90 Ultra Superfly T (Tinker Hatfield)
Nike Air Max Ultra M (Mark Parker)
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