TISSOT’S NEW CAMPAIGN ROLL OUT FOR SPRING 2014

by • March 25, 2014 • Fashion & ArtsComments (0)2788

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In an exciting new global campaign, Tissot is getting back to basic and keeping its message clear and simple. Its Swiss heritage is emphasised in the Tissot logo that includes the “+” sign. It is not only the same as in the Swiss flag, symbolising quality, tradition and reliability but also represents the qualities you will find in Tissot watches, thanks to the brand’s 160 years of expertise. New strong, impactful communication and sleek and modern visuals will prove Tissot, the legendary Swiss watch brand, is always innovating.

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Tissot invited world renowned photographers to capture the essence of their ambassadors who share the brand’s values. In Shanghai, the international prize winning Chen Man, brought out the best of actor Huang Xiaoming. Another photographer, who has worked for the best in the fashion world, Dusan Reljin, perfectly captured the essence of the beautiful race car driver Danica Patrick in Phoenix, Arizona, the International basketball player, Tony Parker, in San Antonio, Texas, and went all the way to Mumbai, India, for the stunning actress Deepika Padukone.
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